The whimsical pop-up saw Bubble Witch 3 Saga come to life through a reimagined game of laser tag, where two teams navigated through the maze of Stella’s enchanted forest and completed a series of bubble-shooting challenges. ![]() Using the results of the survey and taking into account ever-growing adult playtime trends such as escape rooms and giant ball pits, King teamed up with singer-actress Vanessa Hudgens to host a fully immersive, enchanted pop-up experience in New York, inviting adults to connect with their inner-child, join in on the fun and escape their hectic schedules and daily stressors. The event, which took place yesterday (23 March), opened to New Yorkers following the release of a nationwide survey by King, which revealed that American adults have a desire to escape the stresses of everyday life and are looking for new ways to escape reality and have more fun.
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